Connecting Gen Z & Millennial Talent with Careers in Alternative Fiber

Today’s youngest generations have never known a world without the looming threat of a changing environment and ebbing natural resources. Throughout Gen Z and Millennials’ most formative ages, they’ve been made painfully aware that there is a global pollution crisis destroying the world as we know it. While some of the messaging has been positioned as educational, encouraging or empowering, most of it carries an unmistakably terrifying tone.   

But despite a lifetime of exposure to this doomsday negativity, both generations are more willing to take steps toward systemic change than any other.  

According to a recent Deloitte survey, over 55% of Gen Z and Millennials research a brand’s environmental impact before accepting a job, and 40% would be willing to change their job due to company climate concerns. As consumers, over 60% consider companies’ sustainability claims and certifications before purchasing goods or services, and the same number indicate that they’re willing to pay more for products they know are less impactful for the climate.  

It’s clear that these individuals are prioritizing progress, and organizations like the Washington Pulp and Paper Foundation (WPPF) are helping channel their passion and talent into some of the most environmentally impactful industries by getting involved at the college level. The Seattle-based not-for-profit group has dedicated its mission to connecting impassioned, talented Bioresource Science and Engineering graduates from the University of Washington with business and networking opportunities in pulp, paper and bioresource industries. From on-campus events to post-graduate professional networking support, WPPF works to get students placed in the roles they feel most passionately about. 

“We're more than excited to be a part of this program, getting the brightest UW graduates involved in broader alt. fiber initiatives,” says Kyler Lovgren, PFP CEO and recently-appointed WPPF board member. “We can’t wait to work with young leaders and groups who are just as passionate as we are about solving the critical problems facing the packaging industry.”  

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Learn more about WPPF and the University of Washington’s Bioresource Science and Engineering program here!